What is it that interests you most about this job?
It's not enough to simply say “I'm a great fit for the role”. Instead, your answer needs to touch on your relevant abilities, skills and experiences as well as demonstrate your interest in the company. It's an opportunity to show why you're ideal for the job and why you're excited about it.
Example: This role really interests me because I’d be responsible for X, Y, and Z. In my current role, I manage X and Y, and I’ve excelled at providing X to various internal and external stakeholders. I’m keen to continue building on that success while also developing specialist expertise in the area of Z.
Example: I also value the company’s long history of success in the market and recent innovations that are seeing significant market share gains. I heard about the issue with the distribution of ABC – I faced a similar problem in my last role, which we solved by rethinking the customer experience. I’d love to be able to contribute to something similar again.
Example: My previous experience and success would help me to achieve some quick wins in certain areas, including XXX. I’m also excited at the prospect of learning more about XXX. The company’s mission aligns with my own professional values and I believe I’d be a great fit culturally. I loved what I read in the recent article by the CEO about the initiatives the company is undertaking to ensure ongoing enhancement to culture and employee engagement.