Redbus off campus hiring for Executive - Brand Marketing

 

Redbus off-campus hiring for Executive - Brand Marketing

About this Opportunity

redBus.in is India's largest online bus ticketing platform operating across India, SEA & LATAM (Part of GO-MMT group, Nasdaq: MMYT). We have the largest network of bus operators and satisfied customers booking up to 250,000 transactions a day through mobile and desktop channels. With over 300,000+ live routes in multiple continents, we host the largest inventory of bus seats from private bus operators and state road transport corporations. We are a true Indian MNC with a global presence and operations across India, Singapore, Malaysia, Indonesia, Peru and Colombia. In India, redBus works with 3000 + bus operators with services across 50,000 + routes and a customer base of more than 10 million

redBus at its heart is about people. As the pioneer in our space, we are passionate about creating amazing experiences for passengers, partners and our people. Energized by a great work environment, where talent is nurtured, innovation is celebrated and challenges are conquered, we journey towards creating fulfilling moments for everyone whose lives we touch. Always striking a balance between getting the job done, while also having fun along the way. So here is to be a Great Place to Work!

At redBus, our work fundamentally transforms the way people experience road journeys. Our focus has remained to make road transportation more efficient and reliable through technology innovation and winning partnerships with all ecosystem players thereby delivering solutions that truly enrich the lives of our customers and partners. When it comes to intercity travel by road, we are the most important, the most valuable and the most celebrated business in India with millions of customers and thousands of business owners counting on us. It is a privilege to work on extending this globally by making our products work in other markets and to impact even more people. Today, as we think beyond bus journeys we are guided by our vision to be innovative and stay true to our heritage of creating value for all players by targeting unsolved problems.

Key Responsibilities:

This role requires the candidate to work on retention marketing - managing Customer lifecycle campaigns for redBus.

Execute customer lifecycle campaigns on owned media for the Brand team for one or more LOBs – redBus, rYde and redRail.

End-to-end management & roll out of Customer life cycle management marketing Campaigns for – India market/ International markets/ New Lines of Business.

Defining Events structure for marketing automation tools, Working with tech/product team for events configuration

Mandatory Knowledge of working on marketing automation tools like MoEngage &  Clevertap

Campaign configuration, validation, and reporting in marketing automation tools. Formulating CLM strategy ( content, frequency, touchpoints) for new and existing segments

Optimization of targeting/communication/channels for existing/new campaigns

Analysing Campaign, Business, Source, Event, GA and other relevant data to propose new customer segments for improving CLM performance

Managing Adhoc CLM marketing campaigns on Push, Mail, WhatsApp and SMS channels

Pulling out customer data through SQL queries from Automation tools & data servers for data analysis and campaign execution

Tracking customer loyalty metrics and campaign metrics at a weekly/daily level

Managing multiple external vendors and agencies for the execution and analysis of CLM campaigns

Educational Qualification: Bachelors/Master’s Degree in Computer Application & Marketing 

Experience Minimum and Maximum : 0-1  Years 

Key skills required for the role: 

Good knowledge of SQL ( must ) and working knowledge of Python ( Good to have )

Superior Analytical skills with an innate attention to detail

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