This role is for a new upcoming brand. You will be the 'voice of the brand', helping us craft our story and reinforce
our brand values in everything we do as a team.
Key responsibilities:
- Grow the brand's personality in line with our evolving vision
- Create and ship marketing assets that tell the brand's story
- Drive targeted campaigns, strategic partnerships and programs aimed at
growing brand
awareness
- Work closely with the team to deliver
positive brand equity through all our product
experiences
- Collaborate with product marketing to
build a community of brand evangelists and loyalists
- Create domain-specific content pieces
around the product with a goal to grow brand awareness among the target
audience Content types can include (but need not be limited to) targeted
brand videos, product pages, ad copies and email messaging.
Skills, abilities and traits we're looking for:
- Empathy
- A love for storytelling
- The ability to write marketing copy that's simple, fun and
effective
- Creativity
- The ability to connect with people, build trust and community
- Patience and Persistence
- Attention to detail
- A willingness to adapt and learn entirely new concepts and trends
- The ability to think of dynamic new ideas, to be able to refine and
iterate them with feedback